Go ahead, continue reading. This will very well be the most-profitable piece of paper you read all day.
This little letter is worth the price of a new car, sold off your lot. This letter is worth the lifetime value of a loyal customer. In sales, service, parts, accessories and referrals. And goodwill. And free word-of-mouth advertising.
Hold it in your hand for a minute, and think of your competition. Consider your revenue goals for the next quarter. Do you need to increase your new and used vehicle sales? Boost your parts & service department revenue? Multiply your accessories department revenue? Retain customers after their warranties run out?
This letter will help—BIG time. It’s a vital part of a custom-branded loyalty and gift card program that generates revenue for your business.
But first, READ how it works.
Take a look at the front of your card. As you can see, you customize the card to match your dealership’s brand image and visual identity. Now turn it over. That’s where you can custom print your own promotion to drive your sales traffic.
You hand cards like this to everyone whose business you want to attract and whose loyalty you must keep: Walk ins. Be Backs. Looky-Lous. Current customers, and even former customers. They all use the card to buy products and services at your auto dealership only.
